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Full Capabilities

Executive Deliverables

Real work product from active engagements

Actual deliverables from active engagements. The pattern is the same in every case: something was unclear, I structured it, then built it. Names and numbers anonymized where needed.

Investor & Partner Portals

Password-gated due diligence rooms with per-viewer tracking

I build password-protected portals for founders raising capital or closing partnerships. Each portal is a branded working room with NDA gates, per-investor analytics, and ad-blocker-proof tracking.

Seed-Stage Investors
Investor Portal (Healthcare SaaS)
Full due diligence room for a behavioral health platform raise.
  • CEO welcome video + pitch deck
  • Technical architecture deep dive
  • Competitive landscape (8-vendor matrix)
  • Exit strategy with comparable exits
  • Ops scaling plan + hiring specs
  • Development velocity dashboard
  • Per-VC unique passphrases + GA4 tracking
  • NDA modal on first access
Strategic Partner
Partner Portal (Medicaid Model)
Due diligence room for a healthcare consulting firm evaluating partnership.
  • Executive summary + platform overview
  • Medicaid pricing model ($180/user/year)
  • Policy alignment (federal initiatives)
  • Traction signals + certification framework
  • Print-optimized versions of every document
C-Suite / Board
Strategic Working Room
Internal-only portal consolidating business case, TAM, competitive landscape, and roadmap for executive decision-making.
  • Business case with financial projections
  • TAM analysis ($264-728M addressable)
  • 5-phase roadmap with story point estimates
  • Team profiles + scaling plan
  • CMS ACCESS Model payment opportunity
Reusable IP
Investor Portal Starter Kit
I productized this pattern into a reusable template.
  • Astro + Netlify Functions (free tier)
  • Per-investor passphrase authentication
  • Google Sheets webhook (ad-blocker proof)
  • GA4 dual tracking
  • 30-day session persistence
  • Interactive setup script
Why this matters: Founders raising capital need a professional, trackable way to share confidential materials. I build the portal, write the content, and give them analytics on who read what for how long. One of these portals replaces $600-1,800/year in DocSend fees and gives the founder complete control.

Business Case Development

From napkin sketch to financial projections with break-even analysis

Every engagement starts with a business case. A structured analysis that a board can act on.

Example: Healthcare Platform Business Case (Anonymized)

ComponentWhat Was Delivered
Problem StatementClinicians spending 20-30 min per note. 20% revenue gap from undocumented services. Legacy systems universally hated.
Solution ArchitectureThree-layer platform (between-visit support + EHR + compliance). AI-native, not bolt-on.
Market SizingTAM: $264-728M across 26K US facilities. Georgia SAM: $4-10M (365 facilities).
Revenue ModelPer-facility pricing (not per-seat). Three tiers: $6-18K, $24-48K, $36-60K annually.
Financial Projections4-year model. Break-even at 22 medium facilities. Y4 ARR: $1.4-2.2M.
Competitive Analysis8-vendor matrix with positioning quadrant. Clear differentiation: AI-native + mid-market + vertical-specific.
De-Risk StrategyDemo-as-product model. Every failed sales engagement still advances the platform.
Break-Even Analysis (excerpt): Year 1: 1-2 customers | $36-72K ARR | Net: -$345K to -$381K Year 2: 5-8 customers | $180-288K ARR | Net: -$431K to -$539K Year 3: 15-25 customers | $540-900K ARR | Net: -$140K to -$500K Year 4: 40-60 customers | $1.4-2.2M ARR | Net: +$360K to +$1.2M Break-even: ~22 medium facilities at $36K/yr average contract
The process: I sit with founders who have a vision they can barely articulate. I ask the questions that surface what they actually need. Then I build the business case, the financial model, and the product. Not three different people. One person, one thread, from napkin to production.

Founder Package

Week-one deliverable for every new engagement: unit economics, P&L, TAM, competitive landscape

Every fractional CTO engagement starts the same way: the founder has a vision, a market intuition, and no financial model. Before I write a line of code, I deploy a bundled set of interactive tools and documents that give them (and their investors) a complete picture of the business.

What Ships in Week One

ArtifactFormatWhat It Answers
Unit Economics ModelInteractive web toolIs each customer profitable? At what scale? What are the real COGS?
Business Model / P&LInteractive web tool36-month P&L with funding rounds, cap table, team builder, runway
Business CaseDocumentProblem, solution, market, differentiators, pricing, competitive landscape
TAM AnalysisDocumentTAM/SAM/SOM with sourced market data, facility counts, pricing tiers
Competitive LandscapeDocumentCompetitor matrix, positioning quadrant, moat analysis

The interactive tools are shareable URLs—founders send them to investors, advisors, and co-founders. Everyone can play with the sliders and see the same numbers. No more emailing spreadsheets with broken formulas.

Why this is the first thing I build: A founder who can’t articulate their unit economics will waste months building the wrong product at the wrong price. The Founder Package forces the hard questions up front—before we write code, before we hire, before we spend money. It also gives investors something concrete to react to in the first meeting.

Hash Pages: Shareable Document Platform

Sales tools, proposals, contracts, financial models, outage pages -- all trackable, all shareable, no auth required

I built and open-sourced a system for creating private, shareable, trackable pages. Hash-based URLs for access control, server-synced checklists, real-time view tracking with Slack alerts, print-first design. No login, no CMS, no build step. 60+ pages shipped across 2 production domains in 6 weeks.

The idea: you send a URL to a client. They tap it. They're reading your proposal. You get a Slack alert the moment they open it. Checklists sync across devices. Every page prints clean on letter paper.

What This Enables

Use CaseWhat It ReplacesWhy It's Better
Sales one-pagersPDFs emailed as attachmentsTrackable, mobile-responsive, prints on letter paper
Interactive pricing toolsSpreadsheets emailed back and forthClient plays with sliders, shares config via URL
ProposalsGoogle Docs with "request access"Zero friction, no login, professional on any device
Contracts & BAAsDocuSign for read-only sharingCross-linked deal packages, each doc prints independently
Meeting prep & debriefInternal email threadsServer-synced action items, bio cards, join links
Outage / status pagesStatusPage subscriptionsSpin up in minutes, no monthly fee
Release notesChangelog buried in docsShareable URL, client sees what shipped
Financial modelsExcel files with broken formulas36-month P&L with scenario comparison, CSV export

Live Demos

DemoType
Startup GTM Financial ModelInteractive 36-month P&L with B2B/B2C/Marketplace toggles
Product One-PagerPrint-first, letter-size overview
Engagement ProposalPhased delivery with story-point pricing
ROI CalculatorShare link encodes slider state in URL
Tracked Share ToolGenerate per-recipient links with view alerts

Infrastructure

FeatureHow It Works
Access controlHash URLs -- 8-char hex (4B possibilities). No login needed.
View trackingEdge function fires Slack alert on first view per recipient. Zero latency.
ChecklistsServer-synced via Netlify Blobs / Cloudflare KV. Cross-device persistence.
Print design@page { size: letter } with forced colors. Every page is a printable PDF.
Dark modeCSS variables + OS detection + localStorage toggle.
Dual platformFull infrastructure for both Netlify and Cloudflare Pages.

View on GitHub →   7 templates, 4 working demos, 14 ADRs, dual-platform infrastructure. MIT licensed.

Why this matters: Most consultants send PDFs. I send a URL that loads in 2 seconds, looks professional on any device, prints on letter paper, and tells me the moment you open it. The tooling IS the differentiator. Average time to ship a new page from template: 15-30 minutes.

Product Demos as Sales Tools

101-page clickable demos that sell before the product is built

The goal is to get to something we can react to. A presentation can’t do that—people nod along to slides and then discover the problems later. A working demo gets us to a baseline fast. The client clicks through, says “yes, no, not like that,” and we’re iterating on something real. I’ve built these from my phone between meetings. If the template exists, it takes minutes.

Example: Behavioral Health EHR Demo

MetricValue
Pages101 clickable screens
Build time1 week
ModulesAdmissions, Census, Clinical Docs, Billing, Compliance, Nursing
Business rules encoded131 state-specific regulatory rules
Clinical instrumentsASAM screening, C-SSRS safety planning, SA assessment, PHQ-2, GAD-2
AI featuresVoice-to-BIRP note generation (2–3 min vs 20–30 min per note)
Stakeholder feedback8 rounds, mostly async email—less work, fewer meetings, more clarity
OutcomeClinical director: “This does what FamCare was supposed to do”
The demo is the spec. Every screen encodes a business rule. Stakeholders click through on their own time, flag issues in context, and reply when it’s convenient. Eight feedback rounds via email generated more actionable requirements than months of formal elicitation.

Live example: heal7h.com

Incident Response & Root Cause Analysis

Blameless postmortems with Five Whys, timelines, and prevention plans

Things break. Every production incident gets a formal RCA with a timeline, Five Whys analysis, and prevention plan with story-point-estimated mitigations.

Example: Production outage from an expired credential. 90-minute incident. The initial diagnosis was wrong and cost 60 minutes. That's documented in the RCA because blameless postmortems include what went poorly. Root cause: expired authentication token with no lifecycle management. Prevention plan: 5 mitigations, story-point estimated, 3 shipped within 48 hours.

Why this matters: The value of an RCA process is that mistakes get documented, analyzed, and prevented. The initial wrong diagnosis is the most useful part of this particular postmortem — it revealed a gap in error messaging that affected future debugging.

Architecture Decision Records (ADRs)

100+ decisions documented across active projects. Every "why" recorded.

Every technical decision gets an ADR. Not because process demands it, but because future-you (or the next developer, or the board) needs to know why you chose PostgreSQL over MongoDB, why you used SMS over push notifications, why the auth flow works the way it does.

Example ADR: SMS-First Architecture (Anonymized)

ADR-0012: SMS as Primary Delivery Channel Status: Accepted Date: 2025-11-15 Context: Target population has unstable device access. 40% cycle through phones quarterly. App-based competitors (WeConnect, DynamiCare) report 60-70% drop-off within 30 days. Medicaid populations frequently lack stable internet access. Decision: SMS-first delivery with web links for rich content. No app download required. No account creation. No password. Magic link authentication via phone number. Consequences: + Works on any phone with cellular access + Zero onboarding friction (no app store, no account) + 95%+ SMS open rates vs 20% push notification - Character limits require link-based content delivery - Carrier filtering requires TCPA compliance and 10DLC registration - Cannot deliver rich media inline Alternatives Considered: 1. Native app (rejected: install friction, device cycling) 2. PWA (rejected: requires stable internet, browser support) 3. WhatsApp (rejected: not universal in US Medicaid population)

49 ADRs for one project alone. Topics range from database schema to payment processing to clinical safety protocols. Each one is a decision that doesn't need to be relitigated.

Why ADRs matter at the executive level: When a board member asks "why did you build it this way?" the answer isn't "because the developer thought so." It's a documented decision with context, alternatives considered, and consequences accepted. This is how you build auditable technology organizations.

Compliance Frameworks

HIPAA, PCI-DSS, TCPA - built into the architecture, not bolted on

Compliance in regulated industries isn't a checklist you run at the end. It's architecture you build from day one.

Example: HIPAA Compliance Matrix (Healthcare SaaS)

SafeguardRequirementImplementationStatus
AdministrativeSecurity management21 policies (9 active, 12 draft), incident response proceduresActive
AdministrativeWorkforce trainingRole-based access, onboarding procedures, termination checklistActive
PhysicalData center securityAzure SOC 2 Type II certified, BAA executedActive
TechnicalEncryptionTLS 1.3 in transit, AES-256 at rest, database-level encryptionActive
TechnicalAccess controlMulti-stakeholder RBAC (patient, family, clinician, admin, court)Active
TechnicalAudit loggingAll PHI access logged with user, timestamp, action, IPActive
TechnicalAuthenticationSSO + MFA for staff, magic links via SMS for patientsActive
OrganizationalBAAsAzure (executed), Twilio (executed)Active

Productized compliance: I built Own Your Compliance as a standalone product - AI-authored compliance policies for behavioral health facilities. Version-controlled, audit-ready, deployable per-facility.

The approach: Compliance is infrastructure, not overhead. When you build HIPAA into the architecture from day one, the compliance audit becomes a documentation exercise, not a fire drill. 90%+ HIPAA Security Rule coverage before the first patient touches the system.

Live Project Dashboards

Radical transparency without meetings. ROADMAP.md drives the dashboard.

Every client gets a live dashboard at ath.how. It's powered by Signal, a system I built where AI edits a ROADMAP.md file, commits, and the dashboard updates in minutes. No Jira. No Monday.com. No status meetings.

How It Works

StepWhat Happens
1. WorkI complete a task and commit code
2. UpdateROADMAP.md is updated with new status, story points completed
3. PublishSignal reads the markdown, generates JSON, deploys dashboard
4. ViewClient sees live progress at their project URL
Why this matters: Clients see exactly where their project stands without scheduling a call. Story points completed, milestones hit, blockers surfaced. If I'm stuck, they know before I tell them. If I'm ahead, they see it in real time. Trust through transparency, not through meetings.

Process Maps & Gap Analysis

Current state to future state. Where the money is hiding.

Example: Clinical Note Generation - Before vs. After

MetricBefore (Manual)After (AI-Assisted)Impact
Time per note20-30 minutes2-3 minutes90% reduction
Format complianceVaries by clinicianBIRP format enforced100% compliant
Revenue capture~80% (undocumented services)~95%+ (prompted documentation)15-20% revenue lift
Audit readinessRetrospective cleanupBuilt-in at creationZero rework

Example: Production Gap Analysis

Production Readiness Assessment (302 Story Points)

ModuleDemo StatusProduction GapSP
Admissions & IntakeCompleteBackend + API42
Census & Bed ManagementCompleteReal-time sync35
Clinical DocumentationCompleteVoice-to-BIRP48
Billing & ClaimsPartialPayer integration55
Compliance & ReportingCompleteAutomated audits38
Nursing & MedicalCompleteMed tracking44
User Management & AuthCompleteAzure AD B2C25
InfrastructureN/ACI/CD, monitoring15
How I use gap analysis: The 101-page demo isn't just a sales tool. Run against production requirements, it generates a story-point-estimated gap analysis. The client knows exactly what it costs to go from demo to production. No surprises.

Whitepapers & Thought Leadership

Research-backed content that positions products and opens doors

I write the content that gets founders into rooms they couldn't otherwise access. Not marketing fluff - substantive analysis backed by peer-reviewed sources that demonstrates domain expertise.

White Paper
The Healthcare Cost Problem
Three-vector analysis of US healthcare waste: administrative complexity, misaligned incentives, information asymmetry. 24 peer-reviewed sources. Print-ready for institutional distribution.
View whitepaper →
LinkedIn Article
The Healthcare Cost Problem (Short Form)
Provocative one-pager: $5.3 trillion annually, 34% administrative overhead, 82% of insurance appeals succeed but 88% never filed. Designed for viral distribution.
View article →
Judicial / Courts
Court-Ordered Remote Recovery Monitoring
Guide for judges and court administrators on digital recovery monitoring for SUD cases. Positions the platform as a court-ordered compliance tool.
View guide →
Engineering / Technical
Architecture Decision Records Showcase
49+ ADRs from a production healthcare SaaS. Interactive showcase with sticky navigation. Demonstrates engineering rigor to technical stakeholders.
View ADRs →
Case Study
Running a Dev Team of AIs as a Team of One
How napkin sessions, story-point pricing, and AI-native orchestration turn modern SDLC into a one-person studio.
View case study →
Case Study
Why I Built Recovery Ecosystem This Way
AI-native development methodology for a HIPAA-ready, multi-tenant SaaS platform built in 5 months.
View case study →
The pattern: Every whitepaper serves double duty. The healthcare cost paper opens doors with hospital administrators. The judicial guide gets the platform into courtrooms. The ADR showcase proves engineering discipline to CTOs evaluating partnerships. Case studies show methodology, not just results. Content is a sales tool when it teaches instead of pitches.

One-Pagers & Product Collateral

Print-ready, mobile-optimized product overviews for every audience

Every product needs a one-pager. Not a slide deck - a single, scannable page that answers "what is this, who is it for, and why should I care" in under 60 seconds. I build these as responsive web pages that print clean on letter paper.

Example: Recovery Platform One-Pager

ElementPurpose
Hero statementOne sentence that captures the value proposition
How it works3-step visual flow (Enroll → Engage → Escalate)
Key metricsProgram duration, touchpoints per day, engagement model
Audience variantsDifferent framing for clinicians vs. administrators vs. families
QR code / URLSingle call-to-action for next step

These get printed for conferences, emailed to prospects, and texted to referral partners. The web version tracks views per recipient. The print version looks professional in a folder.

Example: Feature Landing Page

Beyond one-pagers, I build feature-specific landing pages for sales teams. Each feature gets its own URL they can drop into emails and track engagement.

View features landing page →

Format matters: A PDF attached to an email gets opened 40% of the time. A URL gets clicked 60%+. A one-pager that loads instantly on mobile and prints clean on paper covers both scenarios. I build for the medium the recipient actually uses.